12434481_10153674358827559_1117420536_n
With some of my colleagues from Stromae’s Kigali Concert.

I was killing it this year! Running PR for Stromae’s final concert of his Racine Carrée Global Tour staged in Kigali, alongside his hosts and management, was a key moment of my career.

It was so dope when I arrived in Rwanda to find the press releases I’d spent countless nights writing printed for the hundreds of international and local press present at Stromae’s first press conference in Rwanda. It was great to ask my questions at the presser too, and even greater to party with Stromae and his family at the private after party we held after his concert. This blog isn’t supposed to be about me but a review of what would become my best concert ever – not only of 2015.

See my work 👆#StromaeKigali #pressconference was trill #SuperPublicistBestBlv #LoverofWords 😃

A post shared by ANYIKO OWOKO (@anyikowoko) on

The half Rwandese half Belgian pop singer/songwriter and rapper Stromae (Paul Van Haver) is internationally renowned for global hit French songs like Alors on Danse (2009), Tous Les Mêmes and Papaoutai (2013). On 17th October 2015 he concluded his acclaimed two-year long world tour in East Africa, staging the last show in Rwanda – his father’s native land. This was following successful tours and travel in more than twenty five countries including several American states, and selling out the last shows in Kinshasa and New York’s Madison Square Garden.

In 2015, Rwanda commemorated two decades of peace since the genocide. The same year also saw Stromae career’s catapult to its peek with his latest album “Racine Carrée” (2013) cementing him as a global star. Despite language barrier, the half Rwandese artiste has become one of the world’s most successful French-singing artistes of this decade. For these reasons, 2015 was the best time to attend a Stromae concert and Rwanda was the best place for this.

Stromae had cancelled his planned concert in Kigali earlier this year after falling ill. This however didn’t ruin fans anticipation. The Kigali concert pulled 20,000 people – young and old, of different races and from all walks of life. They came from all over East Africa and beyond. Rwanda’s First Lady Jeannette Kagame and Kenyan music group: Sauti Sol were among several VIP guests at the show.

The gates of Kigali’s ULK stadium had fans thronging in as early as five hours before concert kick off. Earlier in the day, I attend Stromae’s press conference held at Hotel Des Mille Collines.

He speaks in French and English, in brief and has a great sense of humour. “It’s been a tiresome tour but great all the same. It gives me so much pleasure to connect with my fans, and finish the tour at home,” adding, “I can’t wait to meet my whole family here.” Accompanied by his mother and management team, Stromae came to Rwanda with a team of around forty professionals. He also flew in his full sound, stage and lighting setup in a private jet.

Pic by Mona Yacoub for Isaano Rwanda

It was an emotional welcome for Stromae with the crowd roaring for about fifteen minutes as soon as Stromae stepped onto the striking stage. The men of his four-piece backing band were dressed in knee length shorts, black and white knitted sweaters with hexagonal prints and black fedoras. A patriotic energy and pride swayed around the stadium as the mammoth crowd sang word for word to Formidable, among his songs. Watching Stromae’s world-class live show is an experience so magical. It’s the distinct magnificent laser lights and visual effects; his acrobatic voice; theatrics in his pompous change of outfits and inimitable dance moves.

From the attires to the performance sets, it was the exact Stromae Global Tour that has travelled across Europe and America. The last song Papaoutai (French for Dad Where are You?) was written from dreams and aspirations of his father who was killed in the 1994 Rwanda Genocide. After the performance, Stromae transforms into a meek Paul Van Haver. He thanks fans countlessly while mentioning names of his relatives from Rwanda.

Watching Stromae live in Kigali was so grand, and historic that the team of Rwandan promoters and organisers (Positive Productions, Afrogroov and Rock Events and Promotion) who hosted him could only compare the magnitude of his show to a Lucky Dube Rwanda peace concert held in 2000 which was aimed at healing national wounds following the 1994 Genocide. In many ways, Stromae’s return to Rwanda this year after being away for more than two decades must have healed his own wounds from losing his father. Finally, Stromae dedicates the momentous end of his tour to his father’s memory. “Papa Merci.”

BONUS: Stromae is Verlan (a French inversion of syllables in slang) for maestro. He produced his first international hit Alors on Danse off his computer at home with a desktop mic. As an entertainer, some have described his futuristic style as a mash up of Michael Jackson and Charlie Chaplin.

I will never thank Positive Productions, Afrogroov and Rock Events, Promotion and RwandAir enough for putting me on this Stromae project. I look forward to working with you more in 2016.

Advertisements